Interface appoints Laurel Hurd of Newell Brands as CEO

By Maria Saporta

One of Georgia’s most environmentally conscious companies, Interface Inc., has chosen a new CEO.

The company announced Monday that Laurel Hurd has been selected to lead the company, effective April 18.

She will succeed Dan Hendrix, who will continue his 39-year tenure with the company as Chairman of the Board.

Dan Hendrix of Interface in 2018. (Photo by Maria Saporta.)

Hurd will lead Interface through its next phase of growth, and it will also work to fulfill its mission to become a carbon-negative company by 2040.

Interface, based in Midtown, is a global commercial flooring company and a global leader in sustainability, which gained international recognition under the leadership of the late Ray Anderson, an environmental champion.

Hurd comes to Interface with 30 years of experience in sales management, product development and brand management in the consumer packaged goods and consumer durables industries.

Most recently, Hurd served as president of the learning and development segment at Newell Brands, an Atlanta-based Fortune 500 company. She oversaw Newell’s largest segment accounting for more than $3 billion in revenue in 2021, more than a quarter of Newell’s overall revenue (and approximately $600 million in operating profit).

“Laurel has had great success creating new markets and growth opportunities for some of Newell’s best-known brands,” Hendrix said in a statement. “We are delighted to have his strategic mind and passion for design and sustainability come to Interface to accelerate our growth. »

Laurel Hurd.

Hendrix went on to say that in addition to being results driven, Hurd “is a highly respected and highly effective leader known for developing top talent and building high performing teams, while applying a customer-centric philosophy. that helps win in the marketplace. We’re thrilled to have attracted such coveted leadership talent to Interface to propel us forward. I’m confident that with Laurel at the helm, we have the company, our employees, our customers and our brands in good hands.

Hurd said she was drawn to Interface’s strong culture as well as its reputation with its employees, business and sustainability leaders, and architecture and design communities.

“Interface is a special company,” Hurd said in a statement. “I am drawn to his powerful and honored goal of stepping into the CEO role to strengthen the company’s foundation as a leader in design, innovation and sustainability.”

She added that she is “incredibly optimistic about Interface’s potential for future growth and market leadership.”

Hurd described the company as having the perfect combination of innovation, passion and expertise to serve customers around the world.

“I am grateful to have had the opportunity to build on Dan’s unwavering dedication and successful stewardship over the past four decades, especially through the challenging momentum of the past two years,” she said. . “I intend to drive us forward to capitalize on the re-emergence of the commercial interiors market and continue to take market share globally as we succeed in diversifying our segments and expanding our product range. “

Interface building

The building that houses Interface’s headquarters is wrapped in a recyclable polyester painted with trees. (Photo by Maria Saporta.)

Hurd spent most of his career at Newell Brands. As Head of the Learning & Development segment, Hurd led double-digit growth and was responsible for expanding the writing category’s market share in the US, Canada, UK and in Australia. She oversaw a global supply chain comprising eight manufacturing plants in seven countries. Hurd was also recently appointed as an independent director to the board of directors of THOR Industries Inc., where she serves on the audit and compensation committees.

“Laurel is an impressive operations leader, bringing to Interface her experience in global P&L responsibility in brand-driven consumer spaces and a strong background in developing and leading diverse and inclusive teams at Newell Brands,” said said Chris Kennedy, the senior independent director of Newell Brands. the Interface Board of Directors who chaired the research.

“Laurel is an impressive operations leader, bringing to Interface her experience in global P&L responsibility in brand-driven consumer spaces and a strong background in developing and leading diverse and inclusive teams at Newell Brands,” said Kennedy continued. “I knew the founders of Interface, and I’m confident that Laurel will carry on the legacy of sustainability, innovation, exceptional design, love for customers and appreciation for the team that is here, who has been Interface’s hallmark. ”