FCB Interface wins the integrated creation mandate for Max Life Insurance

FCB Interface wins the integrated creation mandate for Max Life Insurance.

After a multi-agency pitch comprising several rounds, Max Life Insurance entrusted its integrated creation mandate to FCB Interface. The mandate includes creative strategy, execution and social media management for the brand across all channels.

Commenting on the announcement, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said, “We are poised to make the Max Life brand authentic, contemporary and relevant to Millennials and Gen Z. This partnership will further our brand focus. of ‘You are the difference’. FCB Interface joins our strong ecosystem of highly credible partners and is part of our vision to build ever stronger integrated communication channels and deliver impactful work together.

Rohit Ohri, President and CEO of FCB Group India, commented on the victory: “Max Life is looking forward to accelerated growth in India and we at FCB Interface are delighted to partner with them on this journey. Integrated mandates are what we love because it’s what allows us to build relevance, authenticity and consistency at every stage of the customer journey.

Max Life offers comprehensive protection and long-term savings solutions, through its multi-channel distribution including agencies and third-party distributors.